"The Citybug 2 – the award-winning
  product innovation that introduces
  the benefits of e-mobility to new
 target groups and market segments."

lutzkucher design brand innovation

ProductInnovation – develops innovative product and service
concepts and is based on a process that combines creativity,
lateral thinking, cross-industry expertise and knowledge of the
latest trends. With the intent to create solutions that answer
the needs of your target groups in a fresh, surprising and more
satisfying way.

Ultimately the goal is not necessarily the stars, but those
innovations that aim at the best return on investment.