Only the symbiosis of creativity and strategy enables you to repeatedly
design products and messages that
are innovative and truly touch your customers.

lutzkucher design brand innovation

Therefore, our design, brand and innovation processes comprise
these two complementary elements:

1. The strategic part – with the objective of understanding the
    status quo, market-specific success factors and identifying your
    opportunities. And then translate them into strategic scenarios
    that suit your possibilities.

2. The creative part– which creatively challenges prevailing
    paradigms in order to create new solutions that convince, inspire
    and excite your designated target groups.

The methodical basis of this process approach is a kit comprising
analytical, strategic and creative tools. The right set of methods
will be tailored to the individual client's needs and requirements.