There are many brands. Most of them don't stand for much.
A few brands however truly touch us. They do, because they
stand for people with a vision and their courage to make it happen.
Whether they are aware of it or not, but most likely they follow
6 principles, which I consider as the success factors for any future
1. People make the difference
2. Trustworthy and authentic
3. 2 steps ahead, whenever possible
4. Clear brand message
5. The sum of all brand experiences matters
6. Innovative culture and -processes make the difference
These principles are for companies challenge and motivation alike.
They are the true source of fascinating brands and their inspiring