Innovation – by understanding the relevant interrelations, challenging the paradigms and proceeding with targeted creativity.
 
 
lutzkucher design brand innovation
 
   

What do this space ship, which will enable anyone with the
requisite amount of cash to travel into space by the end of this
decade, and this tooth-pick have in common?

Both ideas, like any valuable innovation, have the same origin:
the needs and dreams of people.

The tooth-pick with its green peppermint tip is the intelligent
combination of two as yet separate, nevertheless closely-related
functionalities. The space ship is nothing less then the realisation
of an ancient dream of mankind's.

Let's innovate!