Lutz Kucher Challenge
lutzkucher design brand innovation



Designer und Design Strategist in the USA,
Germany, Italy, Japan, Austria and Slovenia
for start-ups and multinationals alike, e.g.
Sony, Kia, Nissan, Siemens, Whirlpool, Nike, HP,
Bosch, JD Corporation, Hyundai, Fujitsu, Fedex,
Römer, Bosch eBike, Haibike, Winora, Zeiss.

Associate Professor for "Strategic Design" and
"Transformation Design" at the University of
Applied Sciences, FH Joanneum in Graz, Austria.

Lutz Kucher has helped design agencies and clients
on their way to market leadership. Lately he has been
one of the visionary and driving forces of the booming
eBike market.

Numerous international design awards
(IDEA, Red Dot, IF etc.)