With the 2 product lines Active & Performance
Bosch claimed successfully market leadership.
Lutz Kucher Design
lutzkucher design brand innovation

Design creates success.

On the condition that it pushes the right triggers of your
target group, differentiates you from your competition,
strengthens your positioning, supports your brand message,
communicates the products' USPs at the POS and creates
a compelling use and brand experience.

Let's talk about how design, holistically applied, can help you
to further increase your company's success.

DesignStrategy, ProductDesign and DesignWorkshop
3 opportunities to make better use of Design as a factor for
market success.