BrandPotential – reveals the strengths and weaknesses of
your brand appearance and identifies any latent potentials.
Your brand appearance will be screened as regards the uniqueness,
clarity and consistency of your brand message. And it will be
evaluated in terms of its effectiveness as regards the competitive
environment, your target groups' purchasing drivers and of course
your brand's strategic goals.
This results in the Brand Road Map which clearly states your
current position and indicates the most promising routes for
your future brand developments.